With over 25 years of experience as a senior UX/UI designer, I have honed my ability to craft user-centred solutions that transform complex data into actionable insights. My career spans diverse domains, with a strong focus on interaction patterns, motion animation, AI/ML, Web3 technologies, and data visualisation—delivering impactful, scalable solutions that bridge the gap between user needs, business objectives, and emerging technologies.

My approach to design is deeply rooted in the principles of empathy, collaboration, and innovation. By championing design thinking and fostering cross-functional teamwork, I have successfully guided teams through ambiguous challenges to deliver transformative products.

My ability to synthesise user needs, emerging technologies, and business goals has consistently resulted in high-impact outcomes.You’ll need to enjoy working closely with designers, brand leads, product owners, frontend developers, and stakeholders to interpret (and often enhance) core feature requirements and output innovative concepts. This could be anything from beautiful high-fidelity wireframes, UI prototypes, concept pitch decks, or feature blueprints.

Design System Development: Building and scaling design systems in Figma to ensure consistency and efficiency across projects.

‍Figma Design Tokens: Leveraging primitive, semantic, and component-specific tokens to streamline design processes and maintain alignment across components.

‍Design Variables and Styles: Implementing variables and styles to ensure adaptability and flexibility in designs for various use cases.

My approach to design is deeply rooted in the principles of empathy, collaboration, and innovation.
By championing design thinking and fostering cross-functional teamwork, I have successfully guided teams through ambiguous challenges to deliver transformative products. My ability to synthesise user needs, emerging technologies, and business goals has consistently resulted in high-impact outcomes.